Vaping is an alternative to smoking. It provides a vaper with the sensations, rituals and nicotine that smoking provides, but without smoke and the vast number of dangerous chemicals found in smoke. Vapers choose to use the products for a number of reasons; some because they want to save money, some for health reasons, and some for convenience. It is our belief that vapers should, as soon as they are able, transition fully away from smoking into vaping. Find out more about vaping.

Vaping is used as tobacco harm reduction. It has been estimated to be between two and three orders of magnitude safer than smoking, and this is the standard by which is should be judged. It is then, not risk free, but far preferable to smoking. It is also possible that some forms of vaping are safer than others. Our mission is to provide vapers with the best information available so they can make an informed choice on which products are appropriate for them. Find out more about vaping.